“Every piece of your content should be excellent, enough that customers are compelled to share it.”
– Joe Pulizzi
Roofing Content For Websites, Blogs, & Social Media.
Ridge. Flashing. Hips. Fascia. The roofing industry is full of technical jargon that your consumers are (let’s face it) unfamiliar with — and this leaves it up to you to educate consumers about your industry. But in between explaining the difference between asphalt and slate shingles, going over colors, materials, and drain pipes, and installing the drip edge, where are you going to find time to answer all of your clients’ questions? The answer is simple — content. Roofing content can answer which shingle will last the longest or what material is best for warm summers and frostbitten winters. By educating your clients, content can do some of the heavy lifting for you, and establish you as a thought leader in your industry.
Raise the Roof
Content marketing lets you establish relationships with your clients before they ever walk onto your property or call you about their roofing hopes and dreams. By delivering unique content that provides valuable information to your target audience, you demonstrate that you’re the roofing expert they need to call. As readers get to know your company, they begin to trust you. And when it comes time to call a professional, they’re going to turn to you.
Some may say that giving them these answers will teach them how to do the job themselves, leading to fewer customers for you. But don’t worry — the DIY trend can only go so far. Customers will trust you less if they’re not learning anything from you. You’re not giving out your secret sauce for free, you’re letting your potential customers know that you’re a trustworthy expert. When they read your roofing content, your name sticks in their mind. They’ll call you when they’re ready for your services.
A Roof Over Your Head
We get it — you’re busy. You’re out there laying shingles and, quite literally, putting a roof over your consumer’s heads. The last thing you have time to think about is content marketing. But don’t worry. We’ve got you covered. We’ll do all the brainstorming, all the planning, all the writing. Whether it’s content, website copy, or a brand new website, we’re here to make your life easier and help you better represent your brand. We’ll craft meaningful, SEO-friendly content that establishes you as an industry leader. So don’t waste any time. Click the button below and become a part of the STREAM.