“Content isn’t king, it’s the kingdom.”
– Lee Odden
The Housing Content Marketing Maze
Quite frankly, the housing market is a pain to deal with without an agent’s guidance. Housing values are still growing — although at a steadier rate than they were in 2015 — and rental prices are skyrocketing to unaffordable levels, making owning a house an increasingly far-off dream. Valuable real estate content is crucial for this market. It helps your clients navigate through the housing maze, educates them on the current state of the market, and builds a lasting rapport that turns into leads for your agency.
The Market Needs You
The internet’s top skill is making people believe that they can do anything by themselves with a little help from their pal, Google. We love internet research as much as the next guy, but even we know that it just doesn’t work well with real estate — and it doesn’t take long for DIYers to figure that out. When it comes to buying or selling a home, the vast majority would prefer to sail through the housing market alongside an agent instead of wondering why some of the best deals just aren’t showing up on Zillow.
Find Your Clients
Where’s the best place to find potential clients? Online, of course. People turn toward the internet to learn about neighborhoods, research agents, and find their new home. This opens up fantastic content marketing opportunities for real estate. Clients want to be as educated as possible before contacting an agent, and addressing their concerns via real estate content gives your business a chance to build relationships and deliver the information that clients crave.
The Value of Content
Future clients want to learn more than the home listing; they want the details. They’re interested in the highlights of their future home beyond “3br/2ba.” They want photos of spacious living rooms and beautiful backyards, and they want to know if the neighborhood actually has mouth-watering restaurants, or if they’re going to have to settle for the local McDonalds. And they’re desperate for tips on maneuvering the housing market so they don’t get trapped in a bad deal. When they get that information from your business, it builds your credibility. When it’s time to make that decision to buy or sell, they’ll know exactly who to turn to.
What’s in it for You?
Real estate content marketing doesn’t just benefit your client — there are perks for you too. Aim to become who they trust more than that nosy Facebook friend who knows a guy who did some research once, and they’ll quickly learn that you’re the best option. An effective content marketing strategy spreads engaging information about housing and neighborhoods, and it helps to build relationships with your clients, extend your reach, and generate your leads.
Need A Real Estate Marketing Strategy? Let’s Chat.
Do you want content that helps you share the content your audience wants to hear? The best hangout spots in the neighborhood, the gorgeous interior of a future home, and tips on organizing all that paperwork without half of it mysteriously evaporating? We’re here to help; we provide ongoing content solutions for your agency. Click below and become part of the STREAM.