“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Professional Content Created For Professional Services
Some jobs are best left to the professionals. We all know that the guy who bought some tools and read a DIY guide is more likely to break everything than get the job done right. When a client is looking for a professional, they’re going to search online to find you. We know how informative, original content can generate leads, and we’re here to help you create educational professional services content that works.
You’re a professional in your line of work. You’ve done your research, gotten plenty of experience, and are Captain Know-It-All in your field. While it would be absolutely fantastic if potential clients called you right away, they don’t — they ask Google, and you don’t want to be a needle in a haystack. They travel around the internet looking for the answers to their questions, and chances are they’ve already found the answer they’re looking for before they contact you directly for your services. Customers today are well-researched and knowledgeable. They don’t call you for information; they call you because they found the knowledge they need, and they know that you’re the best person to get in contact with.
The Subtle Salesman
When a client finds you online, they can come to one of two conclusions: either they see you as someone who wants to sell your services, or as someone who wants to educate them about your services. No one likes a pushy, unrelenting salesman, and if they get the impression that you’re only interested in their money, they’ll go elsewhere. Education is key. This is what pulls in those clients who are looking for the answers to their questions. If you educate them about your services, it builds their trust in you and your brand. They’ll see for themselves that you’re the top expert, the ultimate know-it-all in your field, and that you care about the quality of your work.
Some may say that giving them those answers will teach them how to do the job themselves, leading to fewer customers for you. But don’t worry — the DIY trend can only go so far. Customers will trust you less if they’re not learning anything from you. You’re not giving out your secret sauce for free, you’re letting your potential customers know that you’re a trustworthy expert. When they read your content, your name sticks in their mind. They’ll call you when they’re ready for your services.
What’s In It for You?
Customers today are educated about their decisions, and they trust you more if you’re the one who shares the knowledge. Through professional services content marketing, you can pull in clients early in their research process. The content that is made to answer their questions will catch their attention, and you’ll brand yourself as a friendly expert — rather than a dreaded salesman. The client who trusts you is the one who decides to call you.
What Do You Get?
You offer fantastic professional services to your clients, and we offer epic professional services content marketing. Don’t put that knowledge to waste. Use it to pull in new customers who, through your content, already know that you’re the person they need to get the job done right. A business can’t thrive without generating those leads, so fill out that form below. We’ll get in contact to help you create the informative content that builds trust between you and your clients.