industries
Marketing for Manufacturing
manufacturing
Build Your Brand by Marketing Your Manufacturing Business
You’ve been told that your business is too complex to explain, but the truth is simple: you create products that people can rely on. While the process may involve several steps and moving parts, at its core, your business is about producing high-quality items and delivering them to those who need them.
To get your products in the right hands, the right people need to find them. How do people find products? They search the internet. After finding a result that seems acceptable within the first couple of pages of a search engine, they look for reviews, a social media presence, and a website that gives them more insight into the company they’ve found.
For 20 years, On Target has helped companies across a variety of industries build compelling marketing campaigns to reach new customers. We help clients find long-term business connections that benefit them for years to come.
Create High-Quality Connections in Your Industry
Not every product is for everyone, and there are few products that everyone needs. That’s why it’s essential to take a strategic, targeted approach to your marketing, ensuring that the right audience finds your products. The more you speak directly to their needs, the more they will trust your brand.
Spreading the word online starts with a marketing-focused website and expands into compelling content, an engaging social media presence, and other forms of online outreach. We’ll help you expand your digital reach to the people who are most likely to buy your products.
Some services we offer to help expand your reach include social media, email newsletters, and SEO marketing. Learn about our services here.
If You Build It, We Market It
We understand how busy you are. Manufacturing involves a lot of moving parts, from the engineers and production crews to the sales and distribution departments. Let us handle the marketing and creativity so you can focus on the people and products that keep your company moving.
Fill out the contact form below to start your journey to getting your manufacturing marketing on target.
on target
Manufacturing Process
On Target was born digital. From the founding of our company, we’ve provided digital marketing services for clients in a variety of industries. We make sure your brand is seen by your target audience, from the ones who’ve never heard of you to those who just need a small push before they commit.
Discovery
We start by getting to know each other. In discovery, you’ll meet the On Target team and learn about the experts behind your digital marketing. Then, we’ll discuss your business: your culture, your KPIs, your competitors, and your marketing goals.
Creation
This is the part where we make the magic happen. Our expertise, research, and creativity come together to create marketing campaigns that will connect with your target audience. Then, with your approval, we’ll get those campaigns up and running so you can start reaping the rewards.
Maintenance
The internet is an ever-changing place. Keeping up with current trends is key. We offer marketing maintenance that uses engaging content and strategy to keep your website feeling fresh to customers and algorithms alike.
Strategy
Based on the discovery session, we get right to work crafting the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your unique business needs. Once we’ve outlined a strategy, we’ll discuss it with you and fine-tune it based on your feedback.
Optimization
It’s important that your website and social media pages match your brand identity. Most companies get few chances to impress a visitor. We prioritize establishing trust and optimizing your content to make a meaningful impression on your audience.
Reporting
Success isn’t always a numbers game, but tracking important metrics is essential. In the fast-paced digital world, staying aware of your numbers and performance is important for growth. Our reporting provides metrics and offers strategic adjustments for improvement.
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Let’s Connect
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.