Marketing for Manufacturing
Build Your Brand by Marketing Your Manufacturing Business
You keep hearing that your business is too complicated to explain, but it’s straightforward: you make things that people need. The process involves several steps and moving parts, but at the end of the day, your business is about creating high-quality products and getting them in the hands of those who need them.
To get your products in the right hands, the right people need to find them. And how do people find products? They search the internet. After finding a result that seems acceptable within the first couple pages of a search engine site, they look for reviews, a social media presence and a website that gives them more insight into the company they’ve found.
For over 19 years, On Target has helped companies of all shapes and sizes build compelling marketing campaigns to help them find and keep customers. We help clients find long-term business connections that keep benefiting them for years to come.
Create High Quality Connections in Your Industry
No one needs everything, and likewise, there are very few products that absolutely everyone needs. That’s why you need to be strategic and targeted with your marketing, so the audience that needs your products the most can find you. The more directly you speak to your audience, the better chance you have that they’ll listen.
Spreading the word online starts with a marketing-focused website and expands into compelling content, an engaging social media presence and other forms of online outreach. By expanding your digital reach, we’ll help you spread the word to the people who are most likely to buy your products.
Some services we offer to help expand your reach include social media, email newsletters and SEO marketing. Learn about all of our services here.
If You Build It, We Will Market It
We get it — you’re busy. Manufacturing involves a lot of moving parts, from the engineers and production crews to the sales and distribution departments. Let us do our creative thing so you can focus on the people and products that keep your company moving.
Fill out the contact form below to start your journey to getting your manufacturing marketing on target.
the on target
MANUFACTURING PROCESS
On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.
Discovery
We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.
Strategy
Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.
Creation
This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.
Optimization
Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.
Maintenance
The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.
Reporting
Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.
