Digital Marketing For the Healthcare industry

Educate Your Audience With Digital Marketing For Healthcare

Sarah’s son, Jimmy, just came down with a bad cold. Where does she go for help? Online. Eventually she’ll call you, but first, she wants to see what the internet has to say. Patients check out healthcare information online long before they make an appointment to speak to a physician, but not all of that content shares great advice.

At On Target Digital Marketing, we understand the importance of quality, honest healthcare content, and we create content that points your patients toward healthier lifestyles.

Fill out the form below to set some time to chat about your healthcare marketing goals.

Patients Search For Healthcare Advice Online

When a child starts sniffling, the parent is faced with two options: go see a doctor or consult Google. And let’s be honest, they’re going to start with Google. This opens up a major opportunity for healthcare content marketing. If you’re not putting out great content that answers their questions, you’re missing out on the chance to connect with patients when they’re not in the office. Through content marketing, you can deliver the information customers want in terms that are easy for them to understand.

Don’t Trust Dr. Google

Patients are convinced that Dr. Google holds all the answers. Before you know it, a stuffy nose has turned into pneumonia, and patients are rushing around and misdiagnosing themselves in a panic. The last thing any reputable healthcare provider wants is their patient absorbing false information from an unreputable source. In this ocean of bad advice, you have the chance to be the voice of reason long before they come to you for help.

Get Social

Don’t forget about social media; patients aren’t just checking blogs for information! A strong social media presence matters. Instead of letting your patients flounder around in the dark, be the guiding light that shares tips on improving their health and coping with common ailments. Consumers crave advice from an expert source, and great healthcare content can even attract potential clients searching for health advice. On Target helps spread useful, honest content so that you can spend more time diagnosing that cough.

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HEALTHCARE PROCESS

On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.

Discovery

We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.

Strategy

Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.

Creation

This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.

Optimization

Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.

Maintenance

The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.

Reporting

Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.