“The buyer journey is nothing more than a series of questions that must be answered.”
– Analyst Firm IDC
Professional Content Marketing For Finance Experts
Financial services are important. After all, we live in a world inhabited by people who spend too much on coffee and then wonder why they can’t pay rent. (Okay, not everyone’s that bad, but we can all agree that Starbucks is overpriced, right?) Coffee lovers, yoga instructors, and college professors can all benefit from financial content that helps them manage their money — or even better, drives them toward you to help them.
We understand the important role that content plays in financial services, and we’re here to create finance content that fosters trust between you and your customers.
Build Trust With Your Audience
When it comes to raising awareness of your business and building customer loyalty, financial content marketing is a valuable asset. You can communicate with your customers through engaging, informative content that speaks directly to your audience. By personalizing your financial content, you show people that you care; you give them a reason to remember you and your expertise.
Customers Crave Knowledge
The customer is not always right, but they need you to be. Potential customers find it difficult to trust financial services nowadays, and quality, honest content proves that you won’t toss them into a worse financial crisis than the average college student drowning in loans and living off of ramen. (Although that group would probably appreciate some advice, too — ramen gets old.)
A wide range of customers benefit from financial content. Those who don’t understand finances want to learn. Those who know how to manage their money still want advice. The only people who don’t benefit from financial content are the agencies not producing it
The Benefits For You
Content complements the financial industry like cheese complements a fine wine; they’re pretty good on their own, but when you bring them together, it’s magical. Take your impressive knowledge of finance, for example. Couple that with finance content that’s personalized for your audience, makes your business relatable, and captures your customers’ interest, and bam — it’s like a bold merlot paired with a smokey gouda. You have a well-informed audience that turns to you for your knowledge and assistance.
Grow Your Portfolio
If we’re all being honest here, a list of financial tips isn’t the most exciting reading material that the internet offers. You have to compete with YouTube videos of cats on roombas and Vines that just won’t go away. An effective content marketing strategy, however, takes those numbers and makes them read like Charles Dickens on a cozy winter evening. As a content marketing agency, our goal is to create financial content that people want to read and share with their friends.