“The buyer journey is nothing more than a series of questions that must be answered.”
– Jonathan Lister, LinkedIn
Automotive Content To Get In The Lead
When Susie goes to Google and researches where to buy a new car, maybe she’ll find your dealership, and maybe she won’t. But you can’t just sit in your office, do your lucky rain dance, and wait for Susie to stumble across your website. Shoppers are turning to you for information, and automotive content marketing is the perfect opportunity to provide them with the knowledge they crave. Your dealership can educate buyers and accompany them every step of the way.
Today’s Auto Consumers
When shoppers begin to research their dream car, they’re still considering their options. Sure, they have a few features in mind, but they’re open to information, and that’s where you and your content comes into play. A whopping 59% of car shopping is done online, and less than 21% takes place at the dealership — meaning that you have to introduce yourself to the shopper before they even step foot on your lot. Content lets you educate the consumer to your brand before they step on the lot.
Building Credibility With Content
The majority of Americans report feeling uncomfortable at car dealerships; they feel like they’re being taken advantage of, but they don’t know what to do about it. Now, obviously you don’t want them to see you as just another spammy
dealership. With automotive content marketing, you counteract that; you build your dealership’s credibility, trustworthiness, and reputation by interacting with shoppers and developing relationships. And because of this, have a better chance of
making a sale.
Sales are Good
If you want to get ahead of the competition, content marketing is your jam. It’s like heated seats on a cold day; it just makes everything better. When you walk with shoppers throughout the purchasing journey, your dealership can enjoy a
larger share of that 59% spent online and increase your lead volume and conversions.
Content marketing offers valuable information to shoppers, widens your audience, boosts your SEO ranking, improves your presence on social media, and supports your dealership’s reputation. It drives traffic to your website (see what we did
there). Even if shoppers aren’t ready to make a purchase, they’ll remember your dealership and that you’re a useful, trustworthy source — and they’ll come back to you when it’s time to buy.