“Actually talk to your customers. Use the language that they use. Talk about the things
they talk about.
Never feed salad to a lion.”
– Jay Acunzo
Expert Tech Content Created For Tech Professionals
Your IT prospects are searching the web for a media master; a hardware wizard; a software specialist. They’re seeking your wisdom on everything from Cloud hosting to data storage to Apple computers (because let’s be honest, Mac is better), and with content marketing, you can demonstrate your expertise. Content allows you to get your brand name out there and connect with your target audience.
The digital age is booming, and all of your clients are online. But you don’t want to connect to the whole world; after all, the whole world isn’t your client. (Well, duh.) You need the right tools in place to connect to your perfect customer, and that’s where tech content comes into play. Our content showcases your brand’s personality, illustrates your professional experience, and shapes discussions with clients.
Optimized Tech Content
We don’t just slap together a super spammy piece on software and throw it on your blog, praying that the Google Gods will smile upon us and show the piece on the first results page. That doesn’t work — but strategic SEO does. Our tech content is supported by a carefully calculated optimization plan that brings you the leads you want and transforms your bottom line, increasing sales.
Don’t Forget Us
When a potential client has a technology problem, you obviously want them to call you. But how do you get them to do that? How do they find you, and how do they know that you know what you’re talking about? Easy: with your content. Quality, effective content marketing connects with your audience, builds relationships, and delivers the answers they’re craving. It’s transparent. It enhances thought leadership. It tells your audience, “Hey, we’re professionals. You’re more than just a dollar amount to us; you can trust us.”
Call Me Maybe
Once upon a time, a potential client was browsing the web to find an article detailing the importance of database administration. They found the article, absorbed the information, and they were happy. The End.
But what if that wasn’t the whole story? What if the potential client found the article, absorbed the information, and it rocked their world? What if that they couldn’t wait another second before sharing the content with their tech and IT friends, and everyone knew you who you were and what you stood for? At On Target Digital Marketing, we take the time to craft remarkable content that your clients will share and remember.